This guide outlines 100+ practical KPIs to help businesses measure performance across Marketing, Sales, Operations, Finance, People & HR, Customer Success, and Strategy.

It explains how to choose the right KPIs, emphasizing alignment to strategy, a balance of leading vs. lagging indicators, and keeping metrics SMART and focused.

Each KPI includes a simple formula, plain-English explanation, and why it matters, making it easy to turn data into decisions regardless of business maturity.

And if you decide you’d rather work with a team that already meets these standards, you can learn more about how we support business owners from A to Z, at AZ Accounting.